When you’re first starting your business you have a lot of things to consider. But the most important thing on your list should be taking some time to define your target client.
Who’s most likely to employ your services? What geographical areas do you serve? Who are you trying to relate to through your business?
This isn’t always a simple task, but it’s perhaps the most important thing you need to do before you establish your business.
Maria Rosado of IV League Nurse Concierge has done an excellent job at targeting her ideal clientele. From purchasing a luxury vehicle to monetizing her workflow for efficiency, Maria has crafted each aspect of her business to provide a luxurious experience for her clients.
Maria even mentions on our call that her business isn’t for everyone, because Maria knows that when you target everyone you run the risk of losing the right clients. So who’s your target clientele?
Once you’ve taken some time to define your target, it’s time to go after them! Here are the top three ways you can reach your ideal client and grow your business:
- Create Relevant Content
Once you’ve honed in on your ideal client, it’s time to provide them with relevant content. You can do this through creating and implementing a content marketing strategy that’s built to bait your ideal client. From blogging to YouTube, you can get the attention of your targeted audience by providing relevant and useful content.
- Build Long-Term Relationships
Did you know that word of mouth marketing is one of the best ways to get new clients? By building long-term relationships with your current clients and focusing on their satisfaction you increase the likelihood of your clients giving you good reviews and bringing their friends to your door. Maria builds long-term relationships through special membership programs!
- Use Social Media
Social media is one of your most powerful tools. Through a strategic combination of videos, text, images, and other engaging social media content you can meet your ideal audience where they’re at–online! You can also connect with influencers and use hashtags to find more ideal clients and promote brand awareness.
Did we miss any important points?
At NursePreneurs we are in the business of making your dreams come true. From practical tips and tricks on our YouTube channel to enrolling in our 90 day business courses, we are here to help you turn your dream of being your own boss into a reality.
Book a discovery call today to start exploring your options as a nurse entrepreneur.