Podcasts are not only a great way to reach your audience, but connect with like-minded professionals that offer you and your guests valuable information. If you don’t already have a podcast, then what are you waiting for?
Did you know that 50% of the US are podcast fans? That’s a huge potential following! Not to mention, podcasts can add value to your business and increase brand awareness.
I could go on and on about the benefits of podcasts, but I’ve saved you some time by composing this list…
- Podcasts make information personal for listeners.
- Podcasts are a time efficient form of communicating.
- Podcasts are portable, going with listeners wherever they go.
- Podcasts increase your brand awareness and client reach.
- Podcasts enable you to connect with like-minded professionals.
If you have something to say, then creating a podcast is a great way to get your thoughts out there–it’s also really fun!
Recently on my podcast I had the pleasure of meeting fellow NursePreneur and podcaster Dr. Sandra Pagenta. Sandra began her podcast Doctor Nurse Podcast “as a platform for nurses to share their journeys through their careers and provide advice they would’ve liked to know before they would have started their jobs”.
Finding guests on social media and inviting them to chat with her about their careers, Sandra has not only met some amazing people, but has helped nurses, like you, navigate their careers and share their unique experiences.
Sandra also shares some tips for podcasters on how to improve their podcast to effectively get their message out there. These tips include:
- Do Your Research– “I do a lot of work behind the scenes” says Dr. Pagenta. Doing your research on a person/topic/business beforehand not only helps you prepare for your chat, but can help you develop some questions to ask before your call. Research may include studying your subject’s website, watching YouTube videos, reading books, or even listening to other podcasts where your guest has starred.
- Get Feedback– Get people’s feedback! It doesn’t matter if you’re a seasoned podcaster or you’re just starting out. Feedback is essential for creating podcasts that connect with your audience. Feedback can look like leaving your podcast open to comments or sending your podcast to a friend for feedback before it airs.
- Be Yourself– Don’t try to be anyone else when you’re hosting your podcast–just be you! Finding your own voice is key when podcasting. Although there may be hundreds of other podcasters out there that cover the same materials, “there’s only one you” says Dr. Pagenta. Staying true to yourself and your voice will help you reach the right people and grow your own following. There’s nothing more important than just being yourself when you create a podcast!
To learn more about Sandra Pageants and hear her story you can listen to our chat here!