Sales. Oh, sales. Whether you’re a new business owner or you’ve been in business for decades you may be struggling to find refreshing and distinct sales techniques. From social media to email marketing and Google Ads, there is no one right way to market your business and sell your products.
Sure, there are things that you can do to increase the likelihood of lead conversion, but if you’re not taking an educational approach to sales, then you’re doing something wrong.
What is education-based selling?
Education-based selling is the process of improving your prospects by educating your leads. Instead of pushing your product/services on potential clients, you simply provide them with the education they need to draw their own conclusions on the value of your product/services.
“If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him for a lifetime.”
In a recent chat with entrepreneur Kevin Smith, I had the pleasure of discussing the value of educational-based sales. As the founder of KMS Medical Kevin knows a thing or two about how to generate clients and sell products. Yet, Kevin’s marketing methods are far from sneaky sales tactics and bait & switch advertising.
Kevin uses education as a platform to generate clients and sell AEDs and other medical equipment. Taking a confident approach to sales, Kevin understands the value of his products and lets them speak for themselves. It’s by education that Kevin has to do very little marketing, and makes a majority of his sales from referrals.
Implementing educational-based sales doesn’t have to be a challenge. Here are some practical ways you can fortify your business, advertise your services, and win clients through education-based content:
- Blogging
- In-Person Speaking Gigs
- Facebook Groups
- Downloadable Guides
- Podcasts
- One-On-On Conversations
- YouTube Channels
- Online Forums
- Courses & E-Books
- Customer Service Centers
For more tips and tricks on marketing your business join my Facebook group https://www.facebook.com/groups/nursebusiness or give me a call to get in touch directly.
You can check out my chat with Kevin Smith, here.