As a Registered Nurse, Yordis was inspired to create Mijamaz medical-pajama to protect the body privacy of patients in care settings. Multiple studies found that patients experience distress and a weakening in their immunity when their body privacy is repeatedly compromised in care settings.
She made it her mission to create Mijamaz when her mother was diagnosed with breast cancer which led to frequent hospitalizations. On many occasions when she visited her mom, her frail body was exposed and cold – even the most private parts of her body. Of course, she was wearing the notorious ill-fitting one size fits all backless hospital gowns.
Yordis decided to do something about it. She started sketching out hospital gown designs. When she finally was happy with a design she sent it to a seamstress to sew. Yordis came up against many obstacles in bringing this product to market which we discuss in this episode.
To learn more about Yordis and Mijamaz, visit her website at: byyor.co
Don’t Miss Moments:
→ How many years it took Yordis to go from idea to production
→ How Yordis got her Mijamaz manufactured
→ Some of the major obstacles for Yordis
→ The marketing techniques Yordis is using to bring attention to Mijamaz
