Kim Krafft was a clinical educator nurse in a hospital in Southern California when she was approached by a start up in 2015 to help them launch their turning device for patients in the hospital.
Dr. Larsen started his campaign to mitigate complications from pressure injury by creating a device that alerts nurses to when tissue is being compromised. The dream of this device started in 2010.
It took Dr. Larsen 5 years to get the device FDA approved and to the point where venture capitalists could see the value of the device. In 2015, 5 years later, Kim was hired onto the team to help with the marketing strategy.
As with any business, your business is only as good as who you know and the opportunities you can find to get in front of the people who are paying. Kim routinely sat in meetings with CNOs and hospital administrators.
In this unique episode, Kim talks about what it was like to be part of start up, what kind of effort was needed to succeed and what her next steps are now that the company was bought out (and is no longer a start up).
Don’t Miss Moments:
→ How Kim got the opportunity to work with a start up in the first place
→ The challenges the team had in getting the turning device into hospitals
→ The cincher that launched Leaf Healthcare into the stratosphere
→ How Kim is going to use her knowledge to start up her own business