If you’re a business owner and you don’t have an established online presence, then you’re doing something wrong. In the digital era that we live in, we need to meet clients where they are at–and your clients are online!
With the average human spending an average of 145 minutes on social media per day, you have the opportunity to get in front of your audience in the environment that they are most comfortable in.
Trish Marmo, National Board Certified Health and Wellness Coach, Registered Nurse of 27 years, and founder of FitnessMOMents knows a thing or two about connecting with clients online. By opening up multiple streams of communication through her website and social media pages, Trish makes herself available to potential clients, which has led to substantial growth.
In addition to the many clients that Trish gets as referrals, Trish uses social media platforms such as LinkedIn, Facebook, and Instagram to reach her ideal audience.
From posting daily, online ads, managing your social media inbox, and more, there’s an entire world of leads out there waiting to connect with your business, but you need to make the first move.
Not sure which social media platforms are best for reaching potential clients? Here are four easy-to-use and effective online platforms that can help you grow your client base:
- Facebook– I’m sure you’re not surprised to see Facebook at the top of our list. Facebook has over 2.8 billion users and provides businesses with the opportunity to connect directly with their audience via messenger. It also can act as a review system where clients can leave reviews, pictures, and ratings.
- Instagram– Businesses of all sizes and trades can thrive on Instagram. Through posts, stories, ads, reels, and more, Instagram is the ideal place to showcase products/services and also partner with influencers who can help market your business for you.
- LinkedIn– LinkedIn isn’t just a good place to connect with other professionals, it’s a great place to connect with potential clients and showcase your business. By showing off your business you can build brand awareness and create partnerships that elevate your business.
- YouTube– Get ahead of your competition with YouTube. Creating a YouTube channel can get you in front of the right audience and provide you with opportunities to establish yourself ( or your business) as an authority with educational videos.
Looking for more tips and tricks to kickstart your business? Subscribe to our YouTube channel!
You can also tune into my podcast here to learn more about Trish Marmo and learn how she’s using her integrative health coaching business to help women reclaim their wellness.