In this week’s hotseat we talk to Trina about creating a research business only to find out the business model we were developing for her wasn’t what she wanted at all! We can see from Trina’s body language that project management was not inviting to her at all. We pivot the conversation to find the topic that really lights her up and it turned out to be simulation! For the second half of the call, we help Trina put a package around simulation and next steps. If you are chasing after a business because you think you’re supposed to – STOP, and listen to this hotseat.