Direct Primary Care

Catie Harris and Cole Whitmoyer

Cole Whitmoyer DNP, FNP-BC is the founder of Flex Family Health. Starting his nursing journey in the Med-Surgical field & ER, Cole observed the shortcomings of traditional healthcare, making him disenchanted with the healthcare system early on in his career. Eventually going back to school to become an NP, Cole set out to change the game in patient care, which led him to start his own Direct Primary Care practice Flex Family Health Direct Primary Care

Cole explains that Direct Primary Care is a direct relationship with patients, where insurance is taken out of the picture, and clients have a direct financial and personal relationship with their provider, thus improving quality of healthcare. Through transparent care, Cole and other Direct Primary Care practices can give their patients honest and affordable healthcare that’s patient centered. 

Open for two years only, Cole’s practice has over 700 patients and continues to grow. To get in touch with Cole and learn more about his clinic visit or email Cole directly at

Don’t Miss These Moments: 

  • Cole’s disenchantment with the healthcare system. 
  • What is Direct Primary Care?
  •  Direct Primary Care as a business.  
  • Cole’s vision for Flex Family Health Direct Primary Care.

Want to be our guest on the NursePreneur Podcast?  We are looking for NursePreneurs who are living their passion in their business.

We want to inspire nurses to be like you.  If you are an experienced NursePreneur, making an impact on the world and helping others, then we would love to chat!

Before applying, you should have a website and a successful business model.  No MLM or businesses that “tripled your income and got you out of nursing”, we want nurses who are proud to be in nursing.


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