Are Marketing Materials a Waste of Money? In a recent talk with Christie Paige, RNC, MSN, CLNC, and Owner/ Lead Nurse Consultant of, I was reminded of the importance of continued marketing. Meaning, no matter how successful your business has become, you should NEVER stop marketing.
A long way from making 15 cold calls per day, Christie continues to market her business and has learned a few tricks along the way, one of them being, marketing materials are a waste of money!
Physical marketing materials such as business cards, brochures, catalogs, and so on, aren’t the best use of your marketing budget, and here’s why:
- Expensive– Marketing materials are a costly expense. While a few company t-shirts may be ideal for your team, printing shirts to sell or give away is a waste of time, money, and energy.
- Irrelevant– It’s likely that you have a pile of junk mail sitting around in your home. Much like junk mail, marketing materials often get discarded, making them virtually ineffective and irrelevant.
- Hassle– Lugging around bottles, cards, and brochures is a hassle. If you’re going to a conference or event just keep it simple–you’d be surprised how far an Instagram link can go!
With nearly all marketing materials ending up in the trash eventually, these objects aren’t the best use of your marketing budget.
If you’re looking to amp up your business without wasting your budget, here are a couple of successful ways to do so:
- Cold Calling
- Social Media
- Collaboration & Referrals
- Online Communities
- Facebook & Instagram Ads
- Sales Funnels
- Email Marketing
- Blogging & Podcasts
- SEO & PPC
An important part of being a successful business owner is having a bullet-proof marketing strategy. While marketing materials are outdated and virtually ineffective, there are plenty of ways you can grow your client base without spending your budget on futile materials.