If you’ve ever been in the dating world then you’ve heard it said before “put yourself out there”. You’ve also probably thought to yourself, that that’s easier said than done, and you’re right!
When it comes to putting yourself out there as an entrepreneur it can be difficult. Not only are you putting yourself out there as a professional, but you’re trying to convince the public that your new business is worth giving a shot, talk about a lot of pressure!
Lisa Graham knows a thing or two about putting herself out there as a business owner. As the owner of two businesses including Renew and Live, LLC, Lisa recalls a time in our chat where she was pushed out of her comfort zone to go into her community and market her services.
She didn’t say it was easy, but she did say that it made a difference in growing her client base during those early days, and it will help you too.
When you’re starting a business, networking is everything. In fact, 78% of successful startups attribute networking to their success.
Networking can come in many ways, shapes, and forms. Some common forms of networking include:
- Lead Generation- Lead generation can include many methods including internet marketing, cold calling, social media, email marketing, and more.
- WOM– Word-of-mouth marketing is a powerful and FREE networking strategy that derives from positive customer experiences.
- Affiliations- Creating affiliations with other local businesses and institutions can help you grow your client base and secure a steady flow of new clients.
Having a hard time putting yourself out there? Here are some practical tips for networking your new business:
Always Be Networking
Networking doesn’t stop. Even if you’re not in a meeting don’t stop networking your business. You’ll be surprised how many casual connections you can find if you’re just open to it. Strike up conversations with strangers. Leave room for serendipity!
Goal setting is important for any entrepreneur. Asking yourself difficult questions can help you discover your vision for your business and professional career.
There are marketing opportunities all around you! Tap into your existing network and see what other nurse entrepreneurs are doing to find success. A simple Google search can help you find Facebook events, meetups, and connections of other entrepreneurs that can prove valuable for growing your business.
Focus On Others
Perhaps one of the most challenging aspects of networking is understanding that it’s not about you, it’s about the other person. Sure, you need to network to grow your business, but if you’re not listening to your client’s needs then you’ve missed the mark. Ask questions, get to know potential clients & partners as people first.
Not all connections are meant to be, and that’s okay. As an entrepreneur, you can decide who you want to work with and that means understanding when professional relationships aren’t the right fit. As a general rule, if you have to force it, it’s not worth it.
What’s holding you back from putting yourself out there? Now’s the time to take a leap and use all your available resources to make connections and create relationships that can take your business to the next level!
You can also listen to my Podcast Episode with Lisa – click here